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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International Acquires Casino Premise License In London

January 14, 2021

Transaction Allows Hard Rock® to Expand its Existing London Portfolio LONDON, Jan. 14, 2021 /PRNewswire/ — Hard Rock International announced today that the world-renowned entertainment and hospitality brand has acquired the casino premise license from The Ritz Club in London, UK. This transaction will allow Hard Rock to seek out and establish a new casino premise in London, continuing Hard…

Hard Rock Hotels® Introduces New Hotel Brand With the Launch of Reverb by Hard Rock® in Downtown Atlanta

December 18, 2020

Hard Rock’s New Hotel Brand Is Designed for Music Fans and Will Continue Expansion Nationwide Through 2021 and Beyond HOLLYWOOD, Fla., Dec. 18, 2020 – Hard Rock Hotels today announced the official launch of REVERB by Hard Rock (REVERB), a new hotel concept designed to be an energetic cultural hub for connection, creation and inspiration…

Hard Rock International Launches Hard Rock Digital℠ Joint Venture with Gaming Industry Veteran Leaders

December 14, 2020

Hard Rock Digital to Expand Hard Rock’s Focus on Online Sportsbook, Retail Sportsbook and Internet Gaming HOLLYWOOD, Fla., Dec. 14, 2020 – Hard Rock International (HRI), a global leader in hospitality and entertainment, today announced the launch of Hard Rock Digital as part of its ongoing commitment to innovation and diversification of its portfolio in…

Hard Rock International Announces Platinum Sponsorship for “PLAY ON: Celebrating the Power of Music to Make Change” Benefit Concert on Dec. 15

November 30, 2020

Primetime Special Features Star-Studded Lineup of Performances Including Machine Gun Kelly, Maren Morris and Sheryl Crow Along with Special Appearances by Bruce Springsteen, John Legend and Ringo Starr to Raise Funds for WhyHunger and the NAACP Legal Defense & Educational Fund, Inc. HOLLYWOOD, Fla., Dec. 1, 2020 – Hard Rock International, one of the world’s…

Hard Rock International Announces Black Friday And Cyber Monday Holiday Deals for the Fans

November 25, 2020

Hard Rock® Invites Guests to Enjoy Discounted Hotel Stays, Juicy Steak Burger Deals and Exclusive Doorbuster Rock Shop® Offers for a Limited Time from Nov. 26-30 HOLLYWOOD, Fla., Nov. 25, 2020 – Hard Rock International today announced Black Friday and Cyber Monday deals taking center stage for Hard Rock Hotels & Casinos, Hard Rock Cafes…